CAW Registry

Obligations

• material disclosure: A supplier using generative AI in a consumer transaction must disclose AI use only if the individual asks or otherwise clearly prompts about whether AI is being used.

  "A supplier ... shall disclose to the individual that the individual is interacting with generative artificial intelligence and not a human, if the individual asks or otherwise prompts the supplier" (13-75-103(1)(a)).

• blocking disclosure: A licensed professional in a regulated occupation must prominently and proactively disclose AI use when the interaction is a "high-risk artificial intelligence interaction," which by definition includes mental health advice or services.

  "An individual providing services in a regulated occupation shall ... prominently disclose when an individual receiving services is interacting with generative artificial intelligence ... if the use ... constitutes a high-risk artificial intelligence interaction" (13-75-103(2)); "high-risk" includes "mental health advice or services" (13-75-101(5)(b)(iv)).

• blocking consent: It is not a defense to a consumer-protection violation that generative AI made the violative statement, undertook the violative act, or was used in furtherance of the violation.

  "It is not a defense to the violation of any statute ... that generative artificial intelligence: (1) made the violative statement; (2) undertook the violative act; or (3) was used in furtherance of the violation" (13-75-102).

Scope

• applies_if_minor_accessible = true

  "A supplier that uses generative artificial intelligence to interact with an individual in connection with a consumer transaction shall disclose to the individual that the individual is interacting with generative artificial intelligence and not a human" (13-75-103(1)(a)); "individual" carries no age floor and Chapter 75 has no minors exclusion.

• applies_to_operator = supplier; individual_in_a_regulated_occupation

  13-75-101(10) and 13-75-103(2).

• covered_service = high_risk_artificial_intelligence_interaction

  "High-risk artificial intelligence interaction" includes provision of "personalized recommendations, advice, or information ... including the provision of ... mental health advice or services" (13-75-101(5)(b)(iv)).

Archived copy: raw/primary/612a5072647cc1ba9c080e5bbae36291256cea0d77f18c9b64a32fea427b3a6a

Verified by hand-2026-09 on 2026-09-08T00:00:00Z

Live primary source: https://le.utah.gov/Session/2025/bills/enrolled/SB0226.pdf